Stack Merchandising: A dynamic brand identity for modern retail
Stack Merchandising needed a brand foundation to position them as a trusted, data-driven partner for retailers. The objective was to build a distinct identity that communicates their hands-on expertise and ability to offer highly customized, flexible frameworks.
CLIENT: STACK MERCHANDISING
ROLE: LOGO & BRAND IDENTITY
AGENCY: IF COMMUNICATIONS
To bring their promise of flexibility to life, we developed a dynamic logo system inspired by the retail shelf. The visual identity mimics packaging forms, featuring stackable letters that shift and reconfigure to adapt to any format. Extended through a system of bright, bold geometric containers, the resulting graphic language is energetic, flexible, and distinctly retail.
